# AFDAL > AFDAL is an independent technology consultancy, founded in 2022 and based in Bosnia and Herzegovina. It designs, builds, and secures business systems for nonprofits and businesses in the United States, Europe, and beyond. Its deepest experience is in Salesforce and in work for nonprofit organizations. Its slogan is "Make technology yours." Key facts: - Website: https://afdal.ba/ - Contact: mail@afdal.ba - Deepest specialty: Salesforce, with the most experience in the nonprofit sector (Nonprofit Cloud and NPSP). - Working model: senior-led. Every engagement is led by a senior consultant who is hands-on in the work. When a project needs more capacity or a specific specialty, experienced consultants and developers from AFDAL's network join the team. - Why AFDAL stays small: a small team reduces friction (fewer handoffs, shorter lines of communication, faster decisions) and gives better value, because the budget goes into the work and not into overhead. - Positioning: platform-agnostic and model-agnostic. The recommendation starts from the problem, not from a platform or a vendor. - Founder: Harun Rešidbegović, Independent Technology Consultant. More than 20 years in software development, most recently as CTO of ECHO Technology Solutions, a Salesforce consultancy based in San Francisco. Working with Salesforce since 2010. 9x Salesforce Certified, including Application Architect, Platform Sharing and Visibility Architect, Data Architecture and Management Designer, Service Cloud Consultant, and Nonprofit Cloud Consultant. LinkedIn: https://www.linkedin.com/in/residbegovic/ - Languages: English, German, Bosnian. - Time zone: Central European Time. The working day is shared with Europe, and afternoons overlap with US East Coast mornings. ## Services - [Salesforce](https://afdal.ba/#salesforce): The deepest specialty at AFDAL. Implementation and development across Sales Cloud, Service Cloud, Experience Cloud, and Nonprofit Cloud. Custom development with Apex, Lightning Web Components, and Flow. Data architecture, sharing, and security models. Agentforce, integrations, and AppExchange packages. - [Salesforce for nonprofits](https://afdal.ba/#nonprofits): Nonprofit Cloud and NPSP, set up around programs, grants, and the people a nonprofit serves. Program management, grants, and engagement tracking. Migration from NPSP to Nonprofit Cloud. Experience Cloud sites for constituents and partners. - [Architecture and advisory](https://afdal.ba/#architecture): Assessments of existing systems and architecture, solution design, platform selection, and a second opinion before a major investment. - [AI integration](https://afdal.ba/#ai-integration): MCP (Model Context Protocol) servers that open legacy systems and their data to AI. AI agents and assistants built on the Claude API, the OpenAI API, Agentforce, or another model that fits the task. AI-assisted development with Claude Code, with human review and approval kept in place. - [Prototype to production](https://afdal.ba/#prototype-to-production): Vibe-coded apps and AI-built prototypes made ready for real users and real data. Review of AI-generated code and its architecture, tests, error handling, deployment pipelines, and fixes for performance, data integrity, and maintainability. - [Security review and hardening](https://afdal.ba/#security): Independent reviews of code, configuration, and access, including identity, permissions, and data-sharing models. Findings are fixed, not only reported. - [Go-to-market (GTM) engineering](https://afdal.ba/#gtm-engineering): The systems behind sales and marketing. Enrichment pipelines built on data and AI APIs and delivered into the CRM, enriched data connected to email marketing and personalized outreach, CRM and marketing automation setup, lead routing, scoring, and reporting. - [Integration and automation](https://afdal.ba/#integration): CRM, ERP, marketing, and data platform integrations, API design and development, and workflow and process automation. - [Custom software](https://afdal.ba/#custom-software): Web and cross-platform mobile applications, APIs, and services on .NET, SQL Server, Python, and Azure. Modernization of legacy applications. - [Microsoft 365 and Azure](https://afdal.ba/#microsoft-365-azure): Entra ID, SharePoint, Exchange, and Purview. Identity, access, and security policies. Azure infrastructure and services. ## How an engagement runs - Conversation: a call about the problem, the constraints, and what success looks like. - Assessment and plan: a written assessment with options, risks, and an estimate. - Delivery: work ships in small, reviewed increments, with version control, testing, and a rollback plan. - Handover: documentation and knowledge transfer to the client's team. Ongoing support is available, never required. - Ways to engage: assessment (fixed scope, written findings), project (design and delivery of a defined outcome), or ongoing (support and improvements for systems in production). ## Technologies - Salesforce: Sales Cloud, Service Cloud, Experience Cloud, Nonprofit Cloud, NPSP, Agentforce, Account Engagement (Pardot), Litify, Apex, Lightning Web Components, Flow, CMS Connect, AppExchange packages. - AI: Claude API, Claude Code, OpenAI API (ChatGPT), Model Context Protocol (MCP), AI agents, AI-assisted development. AFDAL is open to other models as well. - Microsoft: .NET, Azure, Azure Data Factory, SQL Server, Microsoft 365, Entra ID, SharePoint, Exchange, Purview. - Integration and data: REST APIs, SAP, HubSpot, Apollo, TheirStack, Mailchimp, WordPress, Firebase, CTI and IVR, Skyvia, DBSync, Tableau, Python. ## Industries - Nonprofits and education - Financial and professional services - Consumer brands and retail - Healthcare and life sciences - Public sector and workforce development ## Pages - [Home](https://afdal.ba/): services, approach, project experience, about, and contact. - [Privacy notice](https://afdal.ba/privacy): AFDAL sets no cookies, runs no advertising or profiling scripts, and has no forms.